Hewlett Packard Enterprise

As Senior Motion Graphics Designer at Edelman, I was a creative lead and animation director for Hewlett Packard Enterprise (HPE)’s social media channels. I developed brand and animation guidelines for digital campaigns, and animated social content for HPE’s day-to-day social media presence.

beHPE Announcement

beHPE is a platform for HPE employees to connect and interact with each other. When HPE launched their new version of the app, my team created this animation to announce the platform and show off its new features.

Role: Animator, Director

Design by Rebecca Price. Produced by Mylan Cannon. Written by Amanda Ozarowski.


Branded Reaction Gifs

HPE_ReactGifs_Starstruck.gif
HPE_ReactGifs_MindBlown.gif
HPE_ReactGifs_Sunglasses.gif
HPE_ReactGifs_Clapping.gif

Do you pronounce it Gif or Gif? Either way, these custom HPE branded gifs are perfect when a follower drops a remarkable reply on a tweet and HPE just has to react - without navigating the legalities of a global brand using a Spongebob gif.

I worked in collaboration with Rebecca Price to concept and develop this collection. We settled on the HPE Neon style for a slick and punchy look.

Role: Concept, Animation, Design

Art Direction, Illustration, and Lead Design by Rebecca Price.


Illustrated Series

HPE Illustrated is an instagram series that celebrates HPE’s initiatives, accomplishments, and cultural moments. Partnering with NASA to launch a supercomputer to the ISS? That’s worth some cool content.

The series combines illustrations with photography to create a fun, playful composition.

Role: Animator (2D/Stop Motion/Traditional), Concept & Development

Illustration by Rebecca Price. Copy by Michael Newell and Molly Smith. Concept and development in partnership with Rebecca, Michael, and Molly.


Social Animations

Digital Game Changers

5th Anniversary - This animation celebrates HPE’s 5th birthday.

Role: Animator (2D/3D), Designer, Concept & Development

Design & Art Direction by Rebecca Price. Copy by Michael Newell, Olivia Jordan, and Molly Smith.

Concept and development in partnership with all of the above.

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